How To Grow Your Business With Strategic Planning
- Susan Hagen
- Sep 1, 2021
- 2 min read
One way businesses can improve their overall performance by engaging in this type of long-term planning is to identify specific goals. For instance, a business owner might look at the financial statement for their company and decide that they want to be earning $15 million in revenue by 2025.
Determining how you'll know when you've achieved your goal takes some forethought as well. If your company has a revenue goal, then you'll need to determine what specific number that needs to be.
Another way businesses can benefit from engaging in this type of long-term planning is by identifying who the stakeholders are for your project. What people working at your company will be affected if you meet or miss your goal?
Finally, it's very important to consider what resources you'll need in order to make the goal happen. This can be anything from time and money spent on advertising or hiring new talent for your team. If there aren't enough hours in a day to complete everything that needs done, then you may want to consider slowing down your timeline.
When To Start And How Much Time Are You Willing To Commit? When you have all of these pieces in a row, it's time to start initiating the planning process. Depending on how much time and effort you're willing to put into the project, this will vary greatly from company to company. If you have a limited timeframe, then you'll want to work on this project during your downtime or before the busy season starts. On the other hand, if you feel like you can put in 20 hours each week for six months without sacrificing anything else at work...then go for it!
What Resources Do I Need? If there are any resources that you need but don't have, then it's best to start identifying them within the first week of your project. This is a great way to determine if you have everything that you'll need in order to make this goal happen before investing too much time and money into something that may be out of reach for now.
When Should I Start And How Much Time Am I Willing To Commit? By the time you've completed this process, it should be fairly clear what your goals are and how to measure your success. While there's always a chance that something might change down the line, for now...you're in pretty good shape!
One of the best pieces of advice that you can take away from this article is to engage in strategic planning on a regular basis. While it may be easy to get caught up in the daily grind, taking some time every few months for long-term thinking isn't just good practice...it's essential!

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