Smart Strategies for Small Business Success

Small businesses are the backbone of the US economy. They create jobs, provide innovation, and help to make our country stronger. A small business is defined by the Small Business Administration as a company with less than 500 employees. These companies comprise 99% of all US employers and employ half of all private sector employees in America. However, these small businesses will not be able to succeed unless they have access to proper resources that can enable them to grow their business while still maintaining profitability. In this blog post we explore some strategies for success that can help your small business get ahead in an increasingly competitive marketplace! * Access to Resources: Your small business has limited resources and you need help. You may not have the time, capital or expertise for your business to thrive. That’s where franchising comes in! The International Franchise Association (IFA) estimates that there are more than 800,000 franchise operations worldwide that provide a full range of services from accounting to banking, insurance, and more. Franchises provide the opportunity for access to resources without having to start your own company or invest in a new business. * Brand Awareness: Brand awareness is critical for small businesses because it has been proven that consumers will purchase products with which they have an affinity. One way of increasing brand awareness is through social media. According to a study by Social Media Examiner, 45% of consumers say that they rely on these platforms for their decision-making process and 20% said that Facebook was the most influential source. * Marketing: The number one marketing challenge facing small businesses in today’s environment is how to generate enough leads and sales. The Internet has made it much easier for small businesses to find new customers, but the cost of acquiring these customers can be prohibitively high. In this blog post we explore some methods that you can use to market your business without breaking the bank! * Management: Finally, as a small-business owner you will need to be prepared for management responsibilities. This may include managing your employees, overseeing the company’s budget and finances, as well as taking a more active role in marketing efforts. Ensuring that these areas of concern are being addressed can help ensure long-term success with your small business! * Conclusion: Small businesses are the backbone of America and they will only succeed if they have access to proper resources. These tools can help your small business get ahead in an increasingly competitive marketplace!